The group's principal activity is to support and strengthen women at every level of business development through education, counseling, peer support and advocacy. The group's services include professional business counseling, group coaching, monthly roundtables for networking and mentoring, education programs, annual celebration and showcase of women business owners, library of business publication, quarterly hard copy newsletter, and referrals to help professionals and extensive website and online directory of women owned business. The group operates from the United States.