The group's principal activity is to make and market interactive business intelligence software that helps companies track customer activity so they can respond faster and more efficiently to market trends. Its User Activity Management (UAM) applications are used for lead generation, retention forecasting, account compliance assessment, and access control. Vincera customers include Halliburton, Hoover's (the publisher of this profile), Lincoln Financial Group, and Microsoft. The company took its current form when Smarte Solutions acquired Vincera Software (formerly Elegiant) in 2004; the combined company changed its name to Vincera.
