The group's principal activity is to operate as an Internet retailer of new textbooks and educational materials targeting private middle/high schools, small colleges and distance and continuing education markets. Through edupartners program, the group partners directly with educational institutions to outsource traditional brick and mortar bookstore operations and markets its textbooks and learning materials directly to parents and students via the varsitybooks.com Website. The group also provides marketing services for other businesses seeking to reach the college and private middle and high school demographics by marketing to students online through its Website and on college campuses utilizing a nationwide network of student marketing representatives.
