The group's principal activity is to publish children's storybooks, audiocassettes and cds. The products are produced by sub-contracting with independent toy factories and printing plants located in Asia. Approximately 86% of the toys are purchased from a vendor in China and 59% of the books are purchased from a us company, which subcontracts production to various printers in Asia. The plush and toy products are done by the group's overseas contractors; the audiocassettes are duplicated locally whereas the cds are duplicated in hong-kong and Singapore. The group's products are sold under the trade names of both sound prints and studio mouse llc (the subsidiary).