The group's principal activity is to provide technology and services for digital video recorders (dvr's). Its subscription-based television service improves home entertainment by providing consumers with an easy way to record, watch and control television. The tivo service also offers the televisi on industry a platform for advertising, content delivery and audience research. The group's services relies on three key components: the tivo client software platform consists of all operational software required for tivo enabled dvr to deliver the tivo service properly and reliably. The tivo service infrastructure consists of a collection of server-side technologies developed and optimized by tivo to enable the ongoing operations of tivo services. The dvr hardware design provides the design to the contract manufacturer that produces tivo-branded dvr's. The products and services are licensed to and used by sony, philips, thomson multimedia, pioneer, toshiba and hughes.