The group's principal activity is to develop and operate Internet platform operations and Internet-based businesses designed to sell products, including health and beauty aids and premium handmade cigars, directly to consumers (b2c) and to businesses (b2b). The group's Internet subsidiaries include beautybuys.com: an online b2c beauty department store. The group has developed dealbynet.com as an Internet domain further developed independently as the group's supply chain integration model for its b2b platform being developed in the health and beauty as well as grocery businesses. Netcigar.com is a leading online retailer of premium cigars and other related luxury items. Phs is the group's fulfillment platform for its business to business Internet operations.