The group's principal activity is to provide event sampling services. The group's services include event on-site sampling and field marketing, event goodie bag/finish line sampling, guerrilla and intercept sampling and team and athlete sponsorship programs. Specific customers of the group include Borden Pasta Group, Con Agra, King Oscar Foods, Pharmavite Corporation, Quaker Oats Company, Twinlabs and Kraft Foods. The group operates from the United States.