The company's principal activities are to generate, sell, purchase, transmit and distribute electric power to approximately 431,000 customers in northeastern Texas, northwestern Louisiana and western Arkansas. The company also sells electric power at wholesale to other utilities, municipalities and rural electric cooperatives. Among the principal industries served by the company are natural gas and oil production, petroleum refining, manufacturing of pulp and paper, chemicals, food processing and metal refining. The territory served by the company also includes several military installations, colleges and universities.