The group’s principle activities include developing and implementing innovative programs and public awareness campaigns. The group also promotes responsible decision-making regarding drinking or non-drinking of beverage alcohol and discourages all forms of irresponsible consumption through education, communications, research, law enforcement, and other programs. The group involves in sectors include beverage alcohol wholesalers and retailers, law enforcement, public officials, educators, insurers, health care professionals and private citizen organizations. The group operates from United States.
