Business Information
The group's principal activity is to conduct research on the public opinion polling. The group assists its clients to evaluate, monitor and optimize the effectiveness of their marketing and sales strategies. The group provides market research, social research, business information services, marketing services and telemarketing services. The services and products address issues like customer loyalty, market demand and forecasting, corporate image, competitive positioning and model-based telemarketing. The group collects customer market information through computer assisted telephone interviews, personal interviews, mail questionnaires and other techniques such as business panels. The group offers services to clients in north American, Europe, Asian and latin American markets.
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Name |
Title
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Email
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| Howard Lax | VP - Customer Strategies | N/A | | Jeffrey Resnick | Exec. VP, Global MD | N/A | | John Watts | Sr. VP, Global MD - Value Based Marketing, Decision Science | N/A | | Linda Shea | Sr. VP, Global MD - Customer Strategies | N/A |
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Year |
Sales |
Net Income |
| 2005 | 190,192 | (4,520) | | 2004 | 195,554 | 2,426 | | 2003 | 179,557 | (8,942)
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