The group's principal activity is to provide marketing in three communication mediums: direct mail, direct marketing and Internet marketing. The group offers advertising and marketing products and services through a network of franchisees in twenty states, with the largest concentration being in the northeast United States. The group provides full-service design, layout, printing, packaging and distribution of marketing products and promotional coupons sold by the franchise network. The group provides its services to local market businesses, service providers and professionals as resources to help them generate 'trial and repeat' customers.