The group's principal activities are to design, manufacture and market professional photographic equipment and the bookendz docking station for the apple powerbook, ibook and ipod. Photographic equipment consists of professional camerz film and digital cameras, photographic accessories, norman electronic flash equipment and lindahl photographic accessories. These products are used primarily for high volume portrait, commercial and school photography and marketed primarily under the tradenames, 'camerz', 'norman' and 'lindahl'.