The group's principal activity is to manufacture and market golf equipment and operate golf school that focuses on improving golfers' abilities. It produces and markets instructional video tapes explaining their natural golf swing system. The group operates in three segments: natural golf products, natural golf field and natural golf schools. The natural golf products segment markets the products through advertising and telemarketing. The natural golf field segment markets products on the field. The natural golf schools segment conducts golf instruction. The golf instruction segment consists of approximately 25,000 pga professionals and over 335 golf schools in the United States. The products are marketed directly to the consumers that include the new golfer, the high handicapper, the good golfer wanting to improve, the occasional golfer, the woman golfer and the golfer with bad back or arthritis.
