The group's principal activity is to provide comprehensive gift certificate programs to shopping mall managers and non-mall retailers. The group provides shopping mall managers with a gift certificate product that is accepted and redeemable at all mall stores and administers the entire program including accounting, banking and complying with abandoned property laws (handling of non-redeemed certificates). The group operates a call center for inbound and outbound orders of mall gift certificates and gift cards, national retailer gift certificates and gift cards.