The group's principal activity is to manufacture maternity clothing in the United States and Canada. The group offers a full range of career, casual and special occasion maternity wear. The group operates with 851 stores under Mimi Maternity, A Pea in the Pod, and Motherhood Maternity brands. In addition it operates 132 leased maternity departments in stores such as Macy's, Babies, Lazarus and Rich's. The group takes sales order by phone and Internet.