The group’s principal activity is to provide marketing automation software. The group's products include Mrdeto® Lead Management and Marketo® Lead Insight for Sales. Industries served by the group include technology, financial services, life science, health care, telecom, insurance and publishing. Customers of the group include Acteva, IDology Inc., Trimble, vindicia, Sitebrand, Symplified, and Syspro™. The group was founded in 2006. The group operates from the United States.