The group’s principal activity is to provide answers on advertising research, concept testing and product development. The group’s markets include consumer-packaged goods, healthcare, technology, retail and services. The group’s customers include Bayer, Wyeth, Bush Bros., Del Monte, Hewlett Packard, Microsoft, Blockbuster, Safeway, Home Depot, and Bain and Company, Bank of America and JD Power. The group operates from the United States.
