The group's principal activity is to provide Internet marketing campaigns to socially responsible merchants that market products and services over the Web to like-minded consumers who support the advancement of nonprofit and charitable causes. It matches merchant clients with consumers desiring to support charitable organizations through online purchases. Participating merchants systematically donate a portion of all sales generated through the network of karma media affinity partners to a designated charity. The customers include the special wish foundation, 5-time nba champion dennis rodman, immunocorp and xtrax.
