The group's principal activity is to provide a diversified portfolio of individual insurance, annuity and group products. The group operates in four business segments: the Kansas city life - individual, the Kansas city life - group, sunset life and the old American. The Kansas city life - individual segment markets variable life and annuities, interest sensitive products and traditional life insurance products. The Kansas city life - group markets group life, disability and dental products and administrative services. The sunset life segment markets interest sensitive and traditional products. The old American segment markets whole life final expense products to seniors. In addition, the group provides interest sensitive and variable products. The operations are carried on in the United States. The group acquired guideone life insurance company in 2003.