The group's principal activity is to manufacture and market micro-cellular polyurethane tires. The industries served by the group include lawn and garden, health and wellness, industrial, and sports and recreation. The group manufactures polyurethane tires by blending hydrocarbon-based quality isocyanate intermediates with glycol-based polyols and other chemicals. The resulting compound makes a light but tough tire. The group also manufactures non-tire urethane products, for non-tire customers.