The group's principal activity is to market in-store promotional products, programs and services to retailers and consumer packaged goods manufacturers. The group develops turnkey solutions that allow retailers to produce high quality point-of-purchase signs, labels and large sales promotional materials in their stores. The products are marketed internationally through distributors. The products of the group include insignia point-of-purchase services (pops) in-store promotion program, thermal sign card supplies for signright and impulse systems, stylus software and laser printable cardstock and label supplies. Pops enable manufacturers to deliver account-specific promotional messages.
