The group’s principal activity is to offers web-based custom fitting software for picking the club, ball, or shaft. The group’s software enables finding driver heads, driver shafts, iron heads, and iron shafts by using the information, such as clubs’ loft, location of center of gravity, weight, launch characteristics, spin rates, and the size of moment of inertia. The groups also licenses its custom fitting software to golf retailers. The group operates from the United States.