The group’s principal activity is media-buying shops, plans, coordinates, and negotiates deals across the media spectrum (television, newspapers, billboards, Internet). The groups Eurizon subsidiary provides media services to European clients through offices in Amsterdam, and its Columbus Media International partnership extends its reach to the Asia Pacific. The group’s client list has included heavy hitters such as NBC, Harrah's Entertainment Group, Panasonic, and Telemundo. The group was founded in 1989.