The group's principal activity is to provide a broad range of services to its franchisees, licensees and consumers in the real estate marketplace. The group offers consumer-oriented real estate brokerage and finance services through subsidiaries and franchises. It utilizes both its proprietary 'supersystem' marketing system and business combinations and acquisitions to grow as a real estate services company. The group provides franchise services, mortgage financing, retail real estate and home warranty services. The franchise services include name recognition, advertising, training and recruiting for franchise offices. The trademarks include 'red carpet' and 'national real estate services'.