The group's principal activity is to sell sickness and accident insurance policies for domestic household pets. The group operates though its subsidiaries: petsmarketing insurance.com agency inc, hartville equestrian inc and hartville insurance company ltd. The activities of the group are carried out through three segments: holding company, insurance agency and reinsurance company. The insurance agency sells proprietary health insurance plans for domestic pets. The reinsurance company reinsures pet health insurance originated by the agency.
