The group's principal activity is to provide market research, polling and consulting services. It uses Internet-based and traditional methodologies to provide customers with critical market knowledge in many industries. The group services its clients through six distinct operating groups: strategic marketing solutions/business and consumer research; health care, youth & public policy research; customer loyalty management; hi Europe; harris interactive Japan; and harris interactive service bureau. The group conducts: custom research - Internet-based and traditional studies conducted on specific issues for specific customers; multi-client research - Internet-based studies conducted on issues of general interest and sold to numerous clients; and service bureau research - Internet-based research conducted for other research firms. In 2004, the group acquired novatris s.a. And wirthlinworldwide.
