Business Information
The group's principal activity is to market, sell and distribute beverage category drinks. These include natural sodas, fruit juices, energy drinks, sparkling lemonades and orangeades, non-carbonated ready-to-drink iced teas, lemonades, juice cocktails and energy sports drinks, children's multi-vitamin juice drinks and nutrition bars and cereals. The group also markets and distributes energy drinks under the monster(tm) brand name. In addition, it markets nutrition bars and cereals under the hansen's(R) brand name. Its fruit juices for toddlers and malt-based drinks are marketed under the junior juice(R) and the hard e(tm) brand names. The group's operations are conducted through wholly owned subsidiaries hansen beverage company ('hbc') and hard energy beverage company ('heb'). The customers of the group include, costco, trader joe's, sam's club, vons, ralph's, wal-Mart, safeway and albertson's.
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Name |
Title
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Email
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| Rodney Sacks | Chmn., CEO | N/A | | Mark Hall | Pres. - Monster Beverage Division, HBC | N/A | | Hilton Schlosberg | Vice Chmn., CFO, COO, Sec. | N/A | | Kirk Blower | Sr. VP - Non - Carbonated Products - HBC | N/A | | Michael Schott | Sr. VP - National Sales, Monster Beverage Division, HBC | N/A |
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Year |
Sales |
Net Income |
| 2006 | 605,774 | 97,949 | | 2005 | 348,886 | 62,776 | | 2004 | 180,341 | 20,387
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