The group's principal activity is to provide sports handicapping information and analysis to sports bettors through direct marketing channels such as television, radio, Internet and print media. The group provides professional handicapping advice on professional (nfl) and college (ncaa) football, professional (nba) and college basketball and professional baseball (mlb) with plans to expand in Europe and Asia covering soccer, cricket, and rugby. The group generates revenue from television show and other advertising by having sports fans and bettors call.