The group’s principal activity is to provide marketing research and strategic marketing services. The group’s services include AnthroPulse(TM), Information Architechture(TM), advance analytic research, Practice View(TM), QCC(TM), and QuickGroups(TM). The group’s customers include Pfizer, Novartis, Sanofi-Aventis, and GlaxoSmithKline. The group operates from the United States.