Business Information
The group's principal activities are to source, grow, process, distribute and market quality fresh produce, packaged foods and fresh-cut flowers. The group sources, distributes and markets fresh fruit products, including bananas, pineapples, table grapes, apples, pears, stone fruit, oranges, grapefruit, lemons, mangoes, kiwi, tangelos, melons, cherries, strawberries, raspberries, cranberries and other tropical, deciduous and citrus fruits. Packaged food products of the group include sliced, chunk, tidbit and crushed pineapple, tropical fruit salad, Mandarin oranges and pineapple juice in cans. The group markets its products through 50 direct selling offices in North America, 50 in Europe and 12 in Asia. Fresh fruits accounted for 61% of 2001 revenues; fresh vegetables, 20%; processed foods, 14%; fresh cut flowers, 4% and other, 1%.
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