The group's principle activity is to provide innovative, enduring and highly-profitable brand extension and promotional programs. The group's services include identifying strategic marketing goals, research shopping attitudes, purchase intent and brand affinities, evaluation of product categories, determination of license value and measurement, licensing negotiations and event marketing. The group products are sold under the brand names Playstation(R), Alex(R), Skee-Ball, Whac-A-Mole, Worst Case Scenario(R), and Jenga(R). The group operates from United States.
