The group’s principal activity is to retailing apparel, action sports equipment and accessories. The products of the group include roomware, swimwear, footwear, outerwear and junior apparel. The group products sold under the trade name dELiA*s, Alloy and CCS. The group’s operates through two segments namely direct marketing and retail stores. The group operates from the United States. Of the total revenue in the year 2006, direct marketing accounted for $158,030 and retail stores $ 68,700.
