The group's principal activity is to provide consulting services. The group provides data analysis and preparation, data modeling and mining, integration of data mining into ongoing operations, data mining, web mining and crm training and education, improving roi for data warehouses, market and industry research (data mining and crm), tool evaluation and selection (data mining and crm), public speaking on data mining, web mining and crm and helping companies compete on analytics. The group operates from the United States.