The group's principal activity is to publish and distribute business directories in print and online. The group operates three Internet portals, namely Jewishyellow.com, targeting worldwide Jewish communities: Jewishmasterguide.com, targeting the ultra-orthodox and Hasidic communities; and a mainstream general portal Newyellow.com, targeting the general population. The group also sells yellow page advertisements as part of an overall media package that includes print advertising, on-line advertising and other added value services. The value added services include referral services and consumer discounts.
