The group’s principal activity is to manufacture hair care products. The products of the group include hair color, fragrances, skin care, sun protection, make up and hair dye. The group products sold under the brand names American Crew, Intercosmo, Creme of Nature, African Pride, Revlon Realistic, Fabulaxer, Ginseng Miracle, 911, All Ways Natural, and HerbaRich. The group operates from the United States.