The group's principal activity is to manufacture, market and distribute moissanite jewels. Moissanite is a rare, naturally occurring mineral found primarily in meteorites. The group also develops and markets gemstone test instruments, which are used to distinguish colorless moissanite gemstones from diamond. It sources moissanite gemstones from cree inc, which processes single large crystals of silicon carbide . The group distributes moissanite jewels in substantially all of western Europe and certain territories in southeast Asia.
