The group's principal activity is to develop and market an application software that allows for the provision of loyalty programs and incentives integrated into the payment system. The product is provided to retailers, card issuing banks and processors for consumer purchases in stores as well as over the Internet. The product consists of network system software that directly connects the seller and the buyer across all purchasing channels. It works with magnetic swipe cards and credit and debit cards that have a computer chip with a portion of the software loaded on them. The product is sold through retail stores, Internet merchants, banks and credit card issuers, public transport providers and membership organizations.
