The group's principal activity is the retail distribution of designer apparel and home accessories through the Internet at discount prices. The group markets over 350 brands of designer apparel, accessories and home products at discounts upto 75% off retail value. These products are offered through the group's Web site www.bluefly.com. The group buys merchandise directly from designers as well as from retailers and other third party distributors. The products are advertised through multiple channels that include traditional and online advertising, direct marketing and print advertising. The group operates in the United States. During 2003, the group offered over 80,000 different types of items for sale in categories such as men's, women's and accessories as well as house and home accessories.
