The group's principal activity is to acquire and develop film rights for distribution through television broadcasting contracts and cable distribution agreements. The group also market products directly to consumers through various television broadcasting contracts, cable distribution. It is currently broadcasting programs using the transmission and distribution facilities of sun television cybernetworks holdings ltd into Hong Kong, Taiwan and mainland China. It began broadcasting on a limited basis by performing test product valuations and fulfillment service evaluations on its home shopping and general entertainment programs through satellite transmission on its own channel. The group acquired shandong hongzhi advertising, ltd., lee and brothers international advertising, ltd. And Beijing young fu century advertising consultancy co, ltd. In jul 2004.