The group's principal activity is to provides Internet advertising research for the firm that extract data through the monitoring of Internet websites. The extracted data are then used to provide various market research statistics and other focused information as requested by the clients. The group directly and through its worldwide network of subsidiaries and affiliates, researches raw advertising and marketing data, consumer behavior, marketing strategies and market trends. The group has developed a subscription based online application for accessing data from websites that are hosted within the United States, the United Kingdom, Europe and Asia.