The group’s principal activity is to operate a chain of retail outdoor outfitters. The group’s services include outdoor tips and classes, a backpacker's checklist, and maps of some recommended hikes. The groups sell climbing, footwear, gifts, hats and caps, men's clothing, backpacks and sleeping bags products. The group products sold under the brand names lowa, Marmot(R), MSR(R) and Patagonia. The group operates from the United States.