The group's principal activity is to provide marketing insights and brand development services. Specific customers of the group include Bosch, Campbells, Chipita, Colgate, Deka Investments, Levi's, Levi's Australia, Metaxa, Peroni, Porsche, Prudential – Egg, Pursoup, SAB Miller, Smiths, Telegate 11880, Virgin active, Volkswagen, Volvo, Walkers and Yakult. The group operates from the United States.
