The company's principal activities are to provide integrated marketing and media services to businesses. The company's trademarks include aimst82 and romit82. Aimst82 is an audio-logical-acronym for accurate integrated marketing solutions. Aimst82 is a proprietary marketing service and delivery system designed to improve the aim, reduce the cost and lessen the reach to target a market on a "One-To-One" basis. In the aims82 paradigm marketing efforts are judged on a standard based on return on marketing investment (romit82), which is a solution to the paradox of declining mass market audiences coupled with increasing advertising costs that integrates emerging technologies. On 25-Sep-2003, the company acquired atb media inc.
