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Xiemar Zarazúa is president of the Company's Latin Center Business Unit.
Mr. Zarazúa joined The Coca-Cola Company in 1984 in the Mexico Division, where he held a number of senior management roles in the Operations area. In 1997, he built the Key Accounts and Channels function.
Mr. Zarazúa was later appointed Central America & Caribbean region manager, familiarizing himself with the different markets he now leads as division president. In 2003, he became vice president, Operations, for the Mexico Division.
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