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Mr. Davis has served as the Company s CEO and President and as a Director since its founding in July, 2004. Prior to founding Ze-gen, LLC, Mr. Davis career in business has included launching numerous companies, Database Marketing Corporation in 1986, Holland Mark Advertising in 1997, Jump Jot Authentication Technologies in 2001, and Cambridge Brand Analytics in 2003. Additionally, Mr. Davis was founder and CEO of INSTIGO, a firm launched in 2001 to provide marketing and business strategy advice to senior management and leveraging his 25 years of business and marketing strategy work with category leaders such as WW Grainger, Coca Cola, IBM, Sam's Club, Dreyfus, and Fidelity Investments. Mr. Davis serves on the Board of Directors of the International Institute of Boston and the Boston Harbor Islands National Park. He graduated from Connecticut College in 1979. | 