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Wendy Marlett is Senior Vice President of Sales and Marketing responsible for sales advertising marketing and consumer e-business nationally across the company's 30+ operating divisions.
Marlett is responsible for the ongoing development and management of the KB Home brand and was the driving force behind the re-branding of the company as KB Home in 2001. She also launched the industry's first full-service in-house advertising agency kb|agency which develops and produces all advertising for the company. Under Marlett's guidance the Company has become known for its high-profile partnerships including the groundbreaking Simpsons House promotion; 2003's promotion with ABC's leading daytime show "LIVE with Regis and Kelly" to build a single-family home in the heart of Manhattan and give it away on national television; and KB Home's most recent partnership with ABC building a brand-new home for the Broadbent family in one of the most-watched episodes of "Extreme Makeover: Home Edition." She has also leads the company’s high-profile partnership with Martha Stewart Living Omnimedia to design and build signature Martha Stewart homes in communities across the country.
Leading KB Home's companywide sales function she works with regional and divisional sales leadership on the implementation of sales strategies programs and tools that ensure every operating division continues to maximize its potential contribution to the company's bottom-line results while maintaining KB Home's strong customer satisfaction ratings.
Prior to being appointed to her current position Marlett was Senior Vice President of Marketing and Communications for the company since 2002 and Vice President of Advertising since 1995. Before joining KB Home Marlett held key marketing and public relations positions in the aerospace and health care industries.
Marlett has received numerous awards and recognition including being named the nation's Best Marketing Executive in 2003 by the American Business Awards.
Marlett is a Los Angeles native and received her Bachelor of Arts in Journalism from California State University in Long Beach. | 