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Wendy Beckemeyer is vice president for enrollment management at Alfred University (NY), where her responsibilities include admissions, financial aid, marketing, institutional research, and student retention. As a senior associate consultant with Noel-Levitz, her primary areas of expertise include predictive modeling, geodemography, financial aid targeting, admissions communications, and team building.
Prior to joining Alfred University, Ms. Beckemeyer spent eight years as vice president for enrollment management at Colby-Sawyer College (NH). USA Today/CASE Hotline also featured Ms. Beckemeyer for 10 years as an admission and financial aid expert. This exposure, and the fact that she was viewed as one of the veterans, often resulted in positive press for her institution. She was also a major contributor to a nationally published book, Financial Aid for College by Pat Ordovensky.
Presentations, associations, and education:
Among her professional papers, Ms. Beckemeyer has written: Needles in a Haystack: Gain a Competitive Edge by Connecting with the Right Prospects (North American Enrollment Management Institute); Geodemography and Predictive Modeling (National Conference on Student Retention); and What’s Next for Enrollment Management (National College Board meeting). Ms. Beckemeyer is a member of the National Association for College Admission Counseling (NACAC), American Association of Collegiate Registrars and Admissions Officers (AACRAO), and the College Board. She has an M.B.A. in marketing from California Lutheran University. | 