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Wendell Gilland, an award-winning scholar and teacher, is a professor of operations, technology and innovation management at the University of North Carolina, Chapel Hill. His research primarily focuses on the performance improvement gained by using multiple customer priorities, products designed for multiple markets, and multiple channels of distribution.Previously, Dr. Gilland has worked at Monitor Company, where he applied business strategy methods to the strategic planning process for Fortune 500 clients, and at CSC Index, where he assisted large corporations in the development and implementation of reengineered business processes. In addition to his teaching duties, Dr. Gilland is a senior editor for Production and Operations Management Journal. His research has been published in Operations Research, Naval Research Logistics, OR Letters, MIT Sloan Management Review, and Production and Operations Management Journal. Dr. Gilland received his Ph.D. and M.B.A. from Stanford University and his A.B. from Harvard University | 