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Wenda Harris Millard is President, Media, of Martha Stewart Living Omnimedia (MSLO). Ms. Millard oversees MSLO’s media businesses, which include Publishing, Internet and Broadcasting. She is charged with expanding the company’s presence in the digital space and creating cross-platform opportunities for advertisers to leverage the brand’s passionate consumer connection. Before joining the company on July 16, 2007, Ms. Millard had been a member of the MSLO Board of Directors of MSLO since June 2004.
In joining MSLO, Ms. Millard resigned from Yahoo!, where she had served as Chief Sales Officer since October 2001. At Yahoo!, she was responsible for driving the North American sales of the company’s advertising and marketing services initiatives and leading the North American sales organization. She is credited with having overseen dramatic growth in display advertising at Yahoo!, lifting revenue to $6.4 billion in 2006 from $717 million in 2001.
Ms. Millard is widely recognized as an innovator and played a pivotal role in introducing marketers to the power of the digital world. In reporting her move to MSLO, The Wall Street Journal wrote, Ms. Millard played a lead role in [Yahoo!’s] efforts to convince traditional brand advertisers to spend more money online.
Ms. Millard began her media career at age nine as the publisher, circulation director, editor and sole staff writer of the Archer Lane Scoop. The self-proclaimed media junkie hasn’t looked back since embarking on a road that led her to the American Advertising Federation’s Hall of Achievement, the highest honor given to advertising professionals 40 and under.
A seasoned executive with 30 years of media and advertising experience, Ms. Millard was formerly Chief Internet Officer at Ziff Davis Media and president of Ziff Davis Internet. Previously, she was executive vice president and one of the founding members of DoubleClick, where she was responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media.
Ms. Millard is former president and group publisher of SRDS, the country’s leading provider of media and marketing information. Before joining SRDS, Ms. Millard was senior vice president and publisher of Family Circle, the world’s largest-selling women’s magazine. Prior to that, she had been executive vice president/group publisher of Adweek, Mediaweek and Brandweek magazines. Previous career highlights include sales and management roles at leading organizations including Working Women Ventures, Inc.; New York Magazine; and Ladies’ Home Journal.
Active on behalf of the advertising industry throughout her career, Ms. Millard is a member of the Board of Directors of the Ad Council and Vice Chairman of the Interactive Advertising Bureau. She is past president of the Advertising Club of New York and former chairman of its foundation.
Ms. Millard was the subject of a profile by Tom Brokaw as part of NBC’s Women to Watch series, and has been a frequent television guest. She was honored by the AAF with its Silver Medal Award as Advertising Person of the Year 2006. In 2005, she was recognized with the prestigious Women in Communications’ Matrix Award for Women Who Change the World. In 1999, Ms. Millard was named a Digital Media Master by Advertising Age and appointed one of the i20, acknowledging her as one of the 20 most influential executives in interactive media. She has received numerous other awards including the Women at Work Broadcast Award, the IABC Award for Innovation from the University Settlement House and a seat among Good Housekeeping's 100 Young Women of Promise.
Ms. Millard is a Director of the James Beard Foundation and Do Something. She served on the board of directors of True North Communications until its merger with the Interpublic Group of Companies (IPG). She served two terms on the Trinity College Board of Trustees.
Ms. Millard holds an MBA from Harvard University and a BA from Trinity College, where she has received both the Gary McQuaid Award for Excellence in Business Leadership and the Alumni Achievement Award. | 