Wallye Inese Holloway is a Vice President and Account Group Supervisor of Cline Davis & Mann, a leading and award winning pharmaceutical marketing, brand development and advertising agency in New York City, where she has managed the marketing and brand development strategies for large pharmaceutical companies, including Pfizer and Amgen since June 2002. Prior to joining Cline, Davis & Mann, Ms. Holloway worked in similar leadership capacities over a period of seven years in New York City with several pharmaceutical marketing and brand management firms, including KPR, Sandler Science, Lowe McAdams Healthcare, and FCB Healthcare. Prior to taking on managerial responsibilities, Ms. Holloway honed here pharmaceutical sales and marketing skills over six years as an Account Executive and Marketing Representative for Lederle Laboratories, in Denver, CO and Wayne, NJ and Allergan Optical in Denver, CO. Ms. Holloway has managed or assisted with brand marketing strategies and campaigns for drugs manufactured by major pharmaceutical companies, including Merck, Boehringer-Ingelheim, Roxane Laboratories, Roche, Schering-Plough, Aventis Pasteur and Aventis Pharmaceuticals. She has worked with drugs treating diseases in several therapeutic categories, including HIV therapy, oncology, generics, cardiovasculars, antibiotics, nicotine transdermal therapy, biologicals, nutritional supplements, anti-infectives, and pediatric vaccines. Ms. Holloway’s experience includes strategic and tactical market planning and implementation, brand positioning, promotional messaging, creative imagery, and medical professional education. Ms. Holloway obtained her B.S. in Marketing from Jackson State University in Jackson, MS. |